A Christmas 2018 communications campaign
This is designed to show your understanding of how theoretical communication models are used in practice. Please note you MUST NOT choose the John Lewis campaign. Please select a Christmas 2018 communications campaign of your choice and analyze (ie don’t just describe it) it in terms of : ¬¬¬¬¬ • intended audience – please use […]
Health promotion: Evaluate how an existing health promotion campaign
• Evaluate how an existing health promotion campaign in this case dry January campaign has improved the health of people. • Evaluate the effectiveness or not of dry January campaign is in terms of improving the health and wellbeing of people . • Analyse how effective the campaign has been reaching people. • Examine how […]
Integrated Marketing Campaign in the US
Choose one company from one of the following categories: Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.) Department Store (JC Penney, Target, Walmart, etc.) Fast food restaurants (McDonalds, Burger King, Sonic, etc.) Bank (USAA, Compass Bank, Wells Fargo, etc.) Airlines (American Airlines, Southwest, United Airlines, etc.) Technology (Microsoft, Apple, Google, etc.) Travel sites (Expedia, Orbitz, Priceline, […]
Is co-creation relevant to Teslas campaign?
Possible question to present- can co-creation lead to exploitation as well opportunities? to Teslas project loveday campaign. 1st reading notes- social media is a hybrid element of the promotion mix traditional sense it enables companies to talk to their customers (they had more control, to shape company’s message) nontraditional sense it enables customers to talk […]
Management: Marketing campaign
Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area…Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with […]