Identify key players (e.g., customer groups, supplier companies, major organizations) that IKEA
deals with in its operation and, from the marketing perspective, describe what IKEA exchanges with
each of the key players in order to make money in its business.
Q2) Based on the textbook case and the assigned articles, define IKEA’s target consumers in the U.S.
in terms of age, education level, income level, city size, and fashion taste.
3
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read the PDF article titled, “Do Large-Scale Co