CASE1 MKT 501 Strategic Marketing BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining
Operation Management 2: “Want to Perfect Your Company’s Service? Use
Reading “Want to Perfect Your Company’s Service? Use Behavioral Science,” Richard B. Chase and Sriram Dasu, “Harvard Business Review,” June 2001. Reprint R0106D. 7 pages. “Porcini’s Pronto: Great Italian pizza without the wait,” Harvard Business School Case 4277-PDF-ENG, April 4, 2011, 12 pages. Part 1: more important Answer the following