Description Marketing Plan Topic : Restaurant The Planing Phase Step 1: Business mission and objectives. Step 2 : Situation analysis (SWOT) The implementation Phase Step 3: Identify opportunities: Segmentation, targeting, and positioning. Step 4: Implement marketing mix: Product, price, place, and promotion. The control phase: Step 5: Evaluate performance using marketing metrics. All of these result in the marketing strategy. It is not necessary for firms to go through the entire process for every evaluation.
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