Description For this assignment, you first need to research the corporate personality of a certain organization by looking at its mission, vision and values on their corporate website. You will also be given a newspaper article discussing the same organization. In your report, please discuss the following: • the corporate personality of the organization as per their communication on their website • which of the organisation’s stakeholders and how they were involved in the incident in the news • does the incident reflect or not the values of the organization and • how does this affect the image of the organization Make sure you write in report format include an introduction & conclusion.
#Macdonalds
