Your presentation should be based on the textbook/PowerPoint slides provided and focus on an example you research individually. Since you are provided with the content (the purpose of metric, construction/formula, considerations) upfront, you should focus on finding/developing a relevant example/mini case. This should be based on real data, for a real company/brand. You are to avoid re-using the examples discussed in the class and textbook. Merely submitting a basic discussion of the metric without any value-added analysis will get you a low/poor grade. Good analysis of metrics is expected to beyond the content covered in the class. Your example can be based on library database information (MarketLine/Datamonitor, Passport GMID/ Euromonitor, IBIS, Mintel), the business press, annual reports, etc. Use relevant and reliable sources of business information. Reference the source of data.
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read
Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read the PDF article titled, “Do Large-Scale Co