Write me an essay comparing (Singapore airlines) and (EasyJet airlines). The topic is divided into two main parts and some key points that needs to be discussed: The First part is **Comparing and contrast each airline brand** Key points to compare and contrast: – What is brand and brand strategy? – How do brands provide competitive advantage for each airline? – How each airline brand been promoted and priced? – Who does each airline target ( Business travellers or economic travellers)? The second part is *
*Discussing how each airline brand provide them with competitive advantage and explain how these two airlines have done**. Key points to discuss: – Customers loyalty: for instance: how did they used air points to attracted more customers n made them loyal – Customers relationship with the brand – Reflection of self image – Brand positioning – Brand dominant and so forth As my lecturer told me it is better to compare a low-cost airline with a full-cost airline since they have completely different strategies ( example: low cost airlines focus on lower prices to fly more people, where full cost airline focus on providing travellers with good experience, customers service and etc) that’s why i have chosen Singapore airline and EasyJet airlines If you have any questions please don’t hesitate to contact me via email
