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First Exercise – Chapter 14 – List the five parameters msnbc.com used to measure the ROI of the launch campaign. Discuss the “new” metrics that some companies apply to advertising today. (5 Points)
Second Exercise – Chapter 14 – Identify the basic principles that increase a print ad’s likely impact on the reader.
Third Exercise – In this Discussion Forum describe what has been the most significant, and maybe the most eye-opening advertising concepts you learned this semester.
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Write a two-page expository essay in APA 7th edition format. The attached files contain the details of the essay. Please write in an active voice. First read the PDF article titled, “Do Large-Scale Co
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